Impressions: Top 5 Promotional Products to Showcase Your Brand

Promotional Products are an extremely effective way to keep your brand in front of your audience.   But are some products more effective than others?  According to ASI’s 2019 Impressions Study, there is absolutely no doubt.   If your goal is to have your brand stuck on the minds of your consumers, we strongly suggest that you choose one of these.

1) Pens

From Bic to Cross, we offer thousands of pens that will keep your brand in your customer’s hands.  Studies show that promotional pens are kept for an average of 8 months, and they generate 3,000 brand impressions before they are discarded.  The best part – 51% of consumers say they are more likely to do business with the company who gave them the promotional pen.

2) Bags

Bags are a great billboard for your brand.  According to ASI, 73% of all consumers and 84% of Baby Boomers own a promotional bag.  Bags generate 3,300 impressions during their lifetime and are kept an average of 11 months.   Whether it’s a polypropylene grocery tote or a backpack, your brand will be seen by a large audience for a long time.

3) T-Shirts

It’s no surprise that t-shirts are a home run for getting your brand the attention it deserves.  While we certainly offer lower priced promotional t-shirts, we know that the softer tees are more likely to stay at the top of the drawer.   T-Shirts generate an average of 3,400 impressions.   63% of consumers keep their promotional t shirts for over a year and 47% say they keep it two years or longer!  Fun Fact:  Millennials report owning 5 promotional t-shirts.

4) Headwear

Caps, beanies and visors are a great way to market your business – especially if your target market is men.  One-third of men wear their promotional hat more than twice a week.  Promo headwear generates 3,400 impressions and is kept an average of 10 months.  Consumers report that they hang on to headwear because it is attractive.

5) Drinkware

Drinkware is an extremely popular product category.  It’s stylish and functional – and consumers keep them around.  The average life span of promotional drinkware is 12 months and it will generate 1400 impressions.  And if that isn’t enough, studies show that Generation X consumers are 71% more likely to do business with the advertiser.